As we finish this difficult year, I’m wondering how I can thank my readers for sticking with me. Blogs can’t offer hugs, a place to go scream, a few extra hours of sleep, or stiff drinks. However, I can prescribe books that can help those who have this year’s Common … Read More
Tag: Judson Brewer
“You don’t have to rely on reason.”
More than 2,000 years ago, Aristotle said that logical arguments are always less effective than moving stories. So, if you want to persuade someone to do something, appeal to their heart, not to their brain. I thought of this when reading this book. Brewer argues that if you want to … Read More